top of page

Can ChatGPT really help with restaurant marketing?



 

Atlanta, GA By now, you most likely have heard of the buzz surrounding ChatGPT (Generative Pretrained Transformer) in one way or another. I decided to drink the kool-aid myself with a restaurant owner/marketer hat. For major brands, who have in-house marketing departments or can afford to hire a marketing agency the below is probably obvious BUT I have to believe for independents who can't afford either, ChatGPT's answers to my questions are pretty compelling content and solid advice. I have to admit the experience was much better than I could have imagined and the possibilities seem endless. Here we go...


My first question was: What is the most important generation for restaurants to attract?

ANSWER: "It is difficult to determine which generation is the most important for restaurants to attract as both Generation Z and millennials have significant buying power and are important markets for restaurants.

It is important for restaurants to understand the preferences and values of both generations and incorporate them into their business strategies in order to attract and retain customers from both groups.

For example, Generation Z values convenience, customization, and social responsibility, while millennials value health and wellness, unique dining experiences, and technology integration in their dining experience. By understanding the preferences of both generations and incorporating them into their business strategies, restaurants can better position themselves for success and attract a broad and loyal customer base.

Ultimately, the most important generation for a restaurant to attract will depend on factors such as their target market, menu offerings, and location. The best approach is to understand the preferences of multiple generations and design a strategy that appeals to a broad customer base."


My second question was: As a restaurant, what should my marketing plan be to attract generation z customers?

ANSWER: "As a restaurant, your marketing plan to attract Generation Z customers should focus on the following key elements:

  1. Social media: Have a strong presence on social media platforms that are popular among Generation Z, such as Instagram, TikTok, and Snapchat. Use these platforms to connect with your target audience and promote menu items, values, and promotions.

  2. Convenience and technology: Offer delivery and mobile ordering options, and make sure your restaurant has a user-friendly website and ordering system. Generation Z values convenience and technology in their dining experience.

  3. Unique and bold flavors: Generation Z has a strong appreciation for unique and bold flavors. Consider offering unique menu items or special promotions that showcase your restaurant's culinary creativity and expertise.

  4. Pop culture partnerships: Partner with popular video games, movies, and music to reach your Generation Z audience and promote your brand.

  5. Sustainable practices: Align with Generation Z's environmentally conscious mindset by incorporating sustainable practices into your restaurant, such as using compostable or recyclable packaging and reducing waste.

  6. Influencer marketing: Partner with social media influencers who have a large following among Generation Z. This can help increase visibility and credibility among your target audience.

  7. User-generated content: Encourage Generation Z customers to share their experiences at your restaurant on social media, and share their content on your own channels to increase engagement and build a positive online reputation.

By incorporating these elements into your marketing plan, you can better reach and engage Generation Z customers, and position your restaurant for success in the long term."


And my third question: As a restaurant, what should my marketing plan be to attract millennial customers?

ANSWER: "As a restaurant, your marketing plan to attract millennial customers should focus on the following key elements:

  1. Health and wellness: Offer menu items that cater to millennial values of health and wellness, such as fresh, locally sourced ingredients and options for dietary restrictions.

  2. Unique dining experiences: Provide unique, memorable dining experiences that cater to millennial tastes for adventure and originality.

  3. Technology integration: Offer digital ordering and payment options, and a user-friendly website. Millennials place a high value on technology integration in their dining experience.

  4. Social media presence: Establish a strong presence on social media platforms such as Instagram, Facebook, and Twitter, and engage with your audience by promoting menu items, events, and promotions.

  5. Influencer marketing: Partner with social media influencers and bloggers who have a large following among millennials to increase visibility and credibility among your target audience.

  6. Online reputation management: Encourage customers to leave online reviews and respond to them promptly to maintain a positive online reputation. Millennials are highly influenced by social media and online reviews.

  7. Community involvement: Support local events, causes, and charities to show your commitment to the community and align with millennial values of social responsibility.

By incorporating these elements into your marketing plan, you can better reach and engage millennial customers, and position your restaurant for success in the long term."

This was a simple use of the program. You can actually easily upload source data (content) to ChatGPT and then query based on that data. The next thing I am going to try is uploading one of our restaurant's menus and corresponding order data and ask questions such as, "What menu items should I avoid if I have a peanut allergy?", "What is the most popular Vegan entree on the menu?", "What is the least popular pizza on Saturday nights?", etc. Stay tuned and I will share the results...


Comments


RECENT POSTS
ARCHIVE
FOLLOW US
  • Waitbusters Twitter
  • Waitbusters Facebook
  • Waitbusters YouTube
  • Waitbusters LinkedIn
bottom of page